In the January issue of MM&M, author Larry Dobrow highlights how marketers will have to change their strategy to effectively reach a changing audience of physicians.
The highlights below are excerpted from the article, “The new face of the American doctor: How marketers can adjust appeals to reach them".
Read the complete article on MM&M Online. Then call SPUR marketing to learn more about how we can help you do everything on this list better than your competitor.
For a quick profile of the next generation of physicians, check out this infographic on www.visualcapitalist.com/